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Creating a new genre of environmentally friendly toys.
Vegetapals:
Main Idea
More simplistic toy designs are extremely popular right now. As a lot of detail goes into the extras such as seed packets and box design, keeping the plush body relatively simple will be the best foundation. The arms will be positionable, so having a flat surface for them to attach to will make it easier to install and fix. The face pattern will be patches that are stitched on in order to make this toy completely soft, although the embroidery will add detail and texture. The leaves on top will have a pliable wire in them to make them positionable.
Artistic Goals:
- Plush design
- Basic Box Design
- Website Creation
- Environmentally- Based branding
Brand Credo
Vegetapals is all about getting kids to eat more vegetables, and helping connect children to gardening through the use of soft toys. Getting kids connected to food and eating healthy can start at any age, and engaging them through play shows them that vegetables and healthy eating doesn’t have to be a chore! All of these veggies were built and named to be loved by anyone, and help spread the message of how important it is to grow one’s own food- especially in areas where people don’t have a lot of access to grocery stores. With poseable arms, pliable leaves, and plenty of extra accessories, these toys are nothing to stick your noses up at!
Drafting and Ideation
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